Entries in 'last word' (3)
Adrian Warrick speaks out on the AIPS
NEWSThe Assisted Instrument Purchase Scheme (AIPS) was conceived to help reduce the cost of buying an instrument; it allows parents to buy an instrument without having to pay the VAT.
THE LAST WORD: Make music education count
NEWSHow to make music education a crucial and central part of the retail experience to promote sales in-store...
THE LAST WORD: Wayne Blanchard
NEWSMarketing consultant Wayne Blanchard stresses the importance of keeping your brand position - don't chase the market.
