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Zildjian appoints new cymbals category manager and launches its own beer

Laura  Barnes
Zildjian appoints new cymbals category manager and launches its own beer

Victor Filonovich has been appointed as category manager for cymbals at Zildjian.

Filonovich joins Zildjian from Latin Percussion and brings over 25+ years of experience working with artists, dealers, distributors and consumers on developing compelling drum/percussion products and successful sales programs.  

He was recently the global director of product management for both Latin Percussion and Toca Percussion, and worked at LP for 24 years, managing and leading the development and implementation of numerous new products including 5 U.S. Patents. Prior to LP, Filonovich worked for Pearl Drums.

In his new role, Filonovich will manage the development of Zildjian’s historic line of drum set, marching and orchestral cymbals, continuing to drive innovation and quality for drummers of all abilities around the world.
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Zildjian has also announced that it is collaborating with Harpoon to launch its own beer.

In the firm’s own words: “Behind a locked door in the Zildjian factory in Norwell, MA is the secret ingredient that creates the most revered cymbals in the world. 80% copper, 20% tin, and a little bit of silver. Only a handful of people know that extra ingredient that makes it Zildjian. Like crafting cymbals, there is an art and passion behind brewing beer. Combining those passions makes both even better. Introducing Harpoon Secret Alloy Ale, a Pale Ale brewed in collaboration between two Boston-based companies, Zildjian and Harpoon Brewery.”

A nod to Zildjian's recipe, this beer is brewed with an 80/20 split of caramel malts giving the beer its golden copper colour.

Harpoon Secret Alloy Ale is currently only available in the United States at select locations. For more info visit

That’s not all the news for Zildjian. The company is also celebrating the 10th anniversary of K Custom Hybrid cymbals with a new limited edition pair of 14” K Customer Hybrid reversible hi hats. Unlike standard hi hats, these do not have a designated “top” or “bottom” cymbal, meaning each is interchangeable, giving you greater variety of tonal possibilities with a single pair.

The Limited Edition 14” K Custom Reversible HiHats are now available until the end of 2016.  

Lastly, Zildjian has announced the launch of a new and improved Access Tool for the innovative Zildjian Gen16 Acoustic Electric Cymbal System.  

The new Gen16 Access Tool improves the user experience by using “drummer friendly” terms and much simpler, easy to use controls – all on two screens.  

The Gen16 Access Tool is available to download for free at

Tags: drums , zildjian , Appointments , beer

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