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Yamaha unveils 2016 Piano Upgrade promotion

Laura  Barnes
Yamaha unveils 2016 Piano Upgrade promotion

Yamaha have announced details of its 2016 Piano Upgrade promotion, designed to drive new customers in-store.

The firm’s new promotion is also designed to inspire owners of older pianos to consider an upgrade to a new Yamaha piano during the vital upcoming Autumn/Winter trading cycle.

The promotion offers individuals, schools, colleges, and institutions up to an additional £1,250 part exchange allowance on their current digital or acoustic piano when they purchase any of Yamaha’s revolutionary TransAcoustic or award-winning Silent Grand and Upright instruments.

This year Yamaha has focussed on the ‘added-technology’ TransAcoustic and Silent Pianos. The firm says these models have seen phenomenal growth over the past three years as the messages about the benefits reach new users. Recent research also indicates significant potential for further growth in this emerging new sector.
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The Europe-wide campaign goes live on September 1st and will run until 15th January 2017. It will be supported by editorial, advertorial, online and print promotions and advertising across a range of specialist piano and lifestyle titles. In-Store point of sale will also be available, as will local press releases.

“We know many people aspire to own a Yamaha piano, so this season our Piano Upgrade promotion is the key campaign to reach and inspire new and existing customers to get a great part-exchange deal and invest in a new Yamaha Silent or TransAcoustic,” commented Yamaha’s Leanne Barrell.

“Both these ranges are becoming extremely popular as customers recognise the practical and creative benefits of this new technology. We’re seeing a real sea change as Quiet Technology in the home becomes a consideration. And, of course, Yamaha’s Silent range are the only pianos to have been awarded the highly coveted and prestigious International ‘Quiet Mark’ by the Noise Abatement Society.”

For more information contact your Yamaha Sales Representative or visit the Yamaha Dealer Extranet.

Tags: Yamaha , promotion , pianos

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