Yamaha has launched Make it Yours, an initiative to help dealers get more people playing music and assist more players in affording the instrument of their choice.
First announced at MIRC 2012, the new scheme funded by Yamaha provides up to 12 months interest free and up to 36 months interest bearing loans on Yamaha musical instruments and equipment for retailers, ranging from 2.5 per cent for a ten-month zero per cent loan to 4.17 per cent for a 36-month interest bearing loan.
Operated in association with Duet Finance (MIFCO), Make it Yours replaces all previous Yamaha finance offers and for the first time encompasses the entire range of Yamaha musical instruments across all the company’s divisions.
This is the first time Yamaha has offered such an incentive and the company will be supporting the scheme with a range of nationwide consumer PR and promotions, while providing dealer partners with point of sale material.
Yamaha Director Charles Bozon said: "In an economy which demands us to be as proactive as possible, source new business and present the best possible deal for customers, we are committed to find new ways to bring maximum benefit to our dealers and customers and are confident the new ‘Make it Yours’ scheme will drive new customers into our dealers’ showrooms.
"An attractive finance offer is an instantly recognisable marketing symbol that turns heads and gets the message across immediately. This is the first time such a finance option has been offered to the consumer directly by a manufacturer across their entire range and we anticipate that it will be a big success."
Make it Yours is available to anyone over the age of 18 through Yamaha’s network of musical instrument retailers across the UK and the Republic of Ireland.