The deal, which as a pilot, will run from October to December on the B3 upright (both standard and silent versions), and on three grands, the GB1, the GC1 and the GC2. With the scheme providing finance for, initially, 12 months, this means that customers could get their hands on a B3 for well under £300 per month. The price of these models ranges from the B3 at £3,349 to the GC2 at £12,999.
Commenting on the scheme, Yamaha’s Charles Bozon, sales manager with the acoustic division, pointed out that this was the first time Yamaha had been able to offer such a deal on acoustic pianos:
“At the moment, the scheme allows for just 12 months of zero per cent finance, but this immediately makes quite expensive instruments far more accessible and of course brings Yamaha pianos into the arena with cheaper products that have benefited from the MIA’s Take it Away scheme.”
In order to participate, dealers need to be registered with MIFCo, which is also the finance company that has supported Take it Away, and talk to their Yamaha rep for formal registration.
“From the initial reaction at the piano fair, it looks as though dealers are very keen to take this up,” added Bozon. “The end user take up will enable us to see what other products people would like to buy. Based on this research, we are hoping to extend the range of pianos available through the scheme and the time scale for the finance as well.”
Bozon concluded that, far from being a bad time to introduce the scheme in the current economic climate, this was in fact the best of times, when punters are feeling the pinch, but still want to buy a new instrument.
While confirming that the division had considered introducing higher end brass and woodwind into the scheme, and that such a move remained a possibility, there were no immediate plans.