UK multi-instrumentalist Georgia has released a new video for her single Feel It, which is encouraging female drummers of all ages and backgrounds to pick up a pair of sticks and play.
The video features a diverse array of female drummers passionately performing on their drum kits, and Georgia is hoping it will inspire more female drummers to not be scared to express themselves.
Speaking to Dazed, Georgia said: “Feel It is about when our mind and bodies are consumed by a powerful feeling, and the sense of nobody or anything being able to affect or ‘shatter’ it.”
“I wanted the video to reflect this by getting female drummers of all ages and backgrounds to express what they felt by playing and nobody ‘shattering’ this. We gave them little direction; we wanted to capture the initial emotions they felt when playing.
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“I think in turn we managed to capture a real universal message, that whoever you are or wherever you’re from, we all share rhythm and heightened feelings, and if you are a female drummer: don’t be scared to express yourself, pick up your sticks and play!”
The new video is directed by Raine Allen - Miller, who commented that her goal was to “make a music video that makes every five-year-old girl in the world break her Barbie’s legs and use them as drumsticks”.
Here at MI Pro we think this is possibly the best reason we've ever heard for making a music video. Check it out for yourself below: