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WATCH: Desperados beer bottles transformed into musical instruments

Daniel Gumble
WATCH: Desperados beer bottles transformed into musical instruments

Heineken has kick-started a new global campaign fir its tequila flavoured Desperados beer, which sees the bottles transformed into electronic musical instruments.

The campaign, labelled Release Your Inner Tequila, sees the beer brand join forces with UK producer, Riton, and techno street drummer, Dario Rossi, to host a house party featuring music created by ordinary objects that have been wired to become musical instruments.

And, while the gathering may look like something spilled from the bowels of Hoxton circa 2001, one has to admire the effort that’s gone into the project.

Spearheaded by Amsterdam agency We Are Pi, you can see it in action in the short clip below.
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Tags: Video , videos , watch , desperados , heineken

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