The ukulele phenomenon is still ongoing, as the Medina Ukulele Orchestra took its place alongside the Foo Fighters, Kings of Leon and Pulp at last weekend's Isle of Wight Festival.
MI Pro recently reported on the unprecedented media coverage for the sector, following a survey carried out amongst dealers attending this month's MI Retail Conference & Expo. The research found that the ukulele has shown the most growth out of all MI sectors over the past couple of years, with the news being reported by The Telegraph, The Daily Mail, The Express, Radio 2 and Channel 4.
And Friday morning saw the Medina Ukulele Orchestra – made up of 14 to 17 year-old pupils – play live on Absolute Radio's Breakfast Show ahead of their daily slots at the Isle of Wight Festival.
"The ukulele phenomenon has been gradually building for a number of years," the MIA's chief executive Paul McManus told MI Pro. "This has been a welcome shot in the arm for the industry and we have a huge range of the instruments in our shops.
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"It is also very welcome that the ukulele is now being bought by young and old alike... truly an instrument that has been reborn!"