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Two notes and Caroline Guitar join ADG/Filling Distribution alliance

Laura  Barnes
Two notes and Caroline Guitar join ADG/Filling Distribution alliance

Audio Distribution Group and Filling Distribution have further boosted their brand offering with the addition of Two notes and Caroline Guitar Company.

ADG and Filling Distribution announced their strategic alliance in April this year and are responsible for many brands across several European territories.

ADG now takes responsibility for sales management of the Two notes brand in both the UK and Italy, whilst Filling distribution is responsible for France, Spain, Portugal and the Benelux.

Two notes Audio Engineering was born from the idea that guitar and bass players should be able to achieve professional recorded tones in their own home studios. This has seen Two notes develop some of the best cab-simulation software and hardware in the world, plus a host of unique pre-amp pedals.
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Two notes founder Guillaume Pille said: “Appointing Filling Distribution, in collaboration with Audio Distribution Group, as our exclusive distributor in most of Europe, became obvious. Their expertise in MI, added to ADG's sales force and knowledge of the Pro Audio market, is essential to a brand such as Two notes, who operates on both fronts. Expert products need expert distributors and retailers, and that is what Filling and ADG are bringing.

"Moreover, taking care of my brand is not just a technical and commercial task: it demands passion and dedication to be able to carry and develop the image of innovation and excellence that Two notes Audio Engineering represents.”

The partnership is also now responsible for sales of Caroline Guitar Company’s products for the entirety of Europe.

The sonic brain child of former pro-musician and certified gear head Philippe Herndon, Caroline Guitar Company was formed in 2010 to help alleviate all of the pedal pain points that he experienced during his touring days.  

From its flagship distortion, the Wave Cannon MKII, to the Kilobyte, the firm’s highly praised lo-fi digital delay pedal, each sought-after pedal is made by hand in South Carolina USA.

ADG CEO Steve Russell, commented: “This is a very special brand with some awesome products and huge potential moving forward. So many musicians are constantly searching for their own individual sound and I am sure that there are many which will find a part of theirs with one of the premium products that Caroline Guitar has to offer!”

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Tags: Distribution , audio distribution group , adg , filling distribution , Two notes , Caroline Guitar Company

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