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Top 5 global guitar vendors for 2017-2021

Laura  Barnes
Top 5 global guitar vendors for 2017-2021

New research from Technavio has revealed the top five leading vendors in the global guitar market for the next five years.

The leading vendors in the market are:

– Fender Musical Instruments
– Gibson Brands
– Karl Höfner
– PRS Guitars
– Yamaha

Technavio has also outlined a number of other prominent vendors in the market, including: B.C. Rich Guitars, C.F. Martin, Carvin, Cort, D'Addario, Dean Guitars, ESP, G&L Musical Instruments, Godin, Ibanez, Rickenbacker, Samick Musical Instruments, Schecter Guitar Research, and Taylor.
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“The market is characterised by the presence of numerous guitar companies and appears to be highly competitive,” said the research firm. “Product features, types, pricing, aesthetics, design, and quality are some of the major factors the vendors usually compete on.

“With an increase in product extensions, the competitive environment in the market will further intensify in the coming years. To enhance their customer base and improve revenue shares, vendors are constantly making huge investments towards designing, planning, developing, branding, expanding existing products and services, and are also focusing on acquiring new vendors entering the market.

“To sustain the competition an improve their market positions, the guitar manufacturing companies have the need to develop new ideas and technologies and should also stay updated on the emerging technologies that could influence their service lines.”

Tags: Fender , Gibson , Yamaha , prs guitars , technavio , top 5 , global guitar market , top guitar vendors , Karl Hofner

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