A new drum brand, Techtonic, has entered the market with an electronic kit designed for entry-level players.
The DD502(J) is aimed at the mass-market consumer, particularly the parent/child gift market. Affordably priced, the kit is intended to compete with music video games and their peripherals, which have experienced a boom in recent times. Techtonic points out that the user gains the benefit of learning and playing a real musical instrument for a similar price to that of a games console with drumming controller.
Distributed by Soar Valley Music, the Techtonic brand is being advertised as the best value electronic drum kit on the market. The DD502(J) has a suggested retail price of £429, although trade price varies according to quantity. The firm reports that trade pre-sales for the first container currently stand at 75 per cent.
A high-profile marketing campaign aimed at the end-user is being undertaken between now and Christmas. This will include competitions and reviews in high circulation drumming magazines. Dealers taking on the brand will feature in forthcoming advertisements and will be provided with direct web links from the Techtonic web page.
The website provides further details, full specifications and manuals for download.
For more information, contact Darran Bramley at SVM percussion, on: 0116 230 4926.