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Tanglewood picks up Indian distributor

Jory Mackay
Tanglewood picks up Indian distributor

After the recent Palm Music Expo in Mumbai, India, the UK guitar manufacturer has announced a distribution deal with Saptaswara Musical Distribution of Chennai.

The decision came after months of researching the potential of the Indian market, with the deal finalised during the domestic Indian show.

Saptaswara are based in Southern India, have been trading for over 35 years in wholesale and retail and are also one of India's largest traditional Southern Indian instrument manufacturers, exporting globally themselves.

The Saptaswara sales team have strong dealer connections in New Dehli, Mumbai, Chennai, Bangalore and Hyderabad and will build a firm foundation of Tanglewood retail partners in those key areas.

Marketing plans involving print, social media and musical educators are already being formalised and estimates for significant market share attainment within the next 12 to 24 months are expected .
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Tags: Distribution , tanglewood , India , Saptaswara Musical Distribution

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