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Sutherland receiving first Cordial delivery

Adam Savage
Sutherland receiving first Cordial delivery

Sutherland Trading is due to get its first delivery of Cordial cables this month, having secured distribution of the brand earlier in the autumn.

Based near Munich in Germany, Cordial is a manufacturer of various bulk cables and "ready-made solutions" for instruments and equipment right across the MI and pro audio spectrum.

Its extensive catalogue features instrument, microphone and loudspeaker cables, as well as multicore systems, numerous adaptors and DMX, MIDI and digital audio protocol cables. The majority of its products are made in Germany and use Neutrik plugs and connectors throughout the range.

This year, Cordial launches its new corporate identity with an updated logo, new website and its product ranges were restructured. There are currently three product groups – Intro, Peak and Encore – with each one packaged in easy-to-identify sales packaging.

Intro is a budget but nevertheless rugged cable, made with REAN by Neutrik plugs and connectors, Peak is a series of professional-level products with original Neutrik plugs and connectors and Encore, which offers "outstanding quality and durability" with original Neutrik plugs and connectors for live and studio performances.

Sutherland’s southern area sales manager and Cordial product manager, Chris Bruton comments: “Having previously worked with Cordial and Tony Westcott of Damn Fine Distribution, who looked after the line prior to Sutherland, I have every faith in this product range. I sold and have gigged with Cordial for several years and can vouch for their superior sound quality. I am delighted to see such an extensive product range added to our portfolio”.

For more information on Cordial, contact your Sutherland area sales manager or call the telesales team on 02920 887333.

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Tags: sutherland trading , neutrik , instrument cables , cordial cables , microphone cables , loudspeaker cables

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