Studiomaster and Carlsbro have kicked off the New Year by issuing new dealer pricelists, showing notable cost reductions across both brand portfolios.
With increasing productivity gains reported for both brands, the new pricelists are aimed at providing dealers with lower pricing and higher margins.
Commenting on the new pricing, international business development, sales and marketing director for Studiomaster and Carlsbro, Paul Brewis, explained: “We are achieving major productivity gains at our Ningbo facility for both Studiomaster and Carlsbro lines. Improved production capacity coming on-stream is delivering significant economies of scale and, as a result of which, we are offering lower dealer pricing and higher margins, allowing retailers to offer more attractive pricing to their customers.
“These production price reductions are as much as 20 per cent in some cases and at the same time we are offering increased dealer margins of around 65 per cent. All of this represents our commitment to providing the best-in-class dealer support package with the launch of our new UK based distribution service. Also part of the package is our 24 hour free delivery guarantee on all orders in the UK.”
The new pricing encompasses all of the latest product lines from both brands’ companion lines, including Studiomaster’s Horizon mixer series; Starlight combined stage sound and light cabinets; XPX and TRX series PA speaker series; as well as established lines, such as the Walkabout portable PA system and VPX active moulded cabinet series.
With regard to Carlsbro, each of the newly revamped VAC and EVO tube series, along with the Viper bass series, get price drops of up to 25 per cent.
Meanwhile, brand new product lines set to launch at NAMM, including the new pro performance Venture compact speaker cabinets and the range of new CD e-drum kits, are coming to market with similar pricing and increased dealer margins.
Studiomaster and Carlsbro are exhibiting at NAMM 2014 from Hall A, stand no. 6000.