Content production provider, Bracken Media has teamed up with industry PR and new-media specialist Stephanie Dell of Sound Marketing to form a partnership in the emerging micro film market.
Combined, Mark Bracken and Dell have over 35 years experience in the professional audio and lighting industry and have worked together in various roles over the past two decades. The pair announced the launch of their new partnership at this year’s PLASA Focus show, while working on their first commercial projects together.
Bracken Media produces professional video content including, training videos, talking heads, digital press releases, corporate and promotional videos for use on Youtube, social networking sites and websites. Sound Marketing specialises in new-media and traditional marketing communications, from PR, copywriting and media communications to social media services.
“We launched Bracken Media at the start of 2007 to capitalise on the then growing popularity of Youtube," said Bracken. "Unfortunately, at the time, we seemed to be the only ones convinced that this was the future of marketing and it has taken a few years for businesses to fully realise the potential of this medium. We contacted Stephanie at the end of last year as every client we talked to required a host of new-media style services to promote their content. These included social media set-up and management alongside traditional marketing and PR. Stephanie was ideally placed to offer this type of support as her company, Sound Marketing, already provides PR and social media management in the UK and globally for companies including Pioneer, GDS and Polar Audio.”
“I am delighted to be working with Bracken Media in what promises to be an exciting and rapidly growing market," said Dell. "Video content production sits well with Sound Marketing’s traditional PR and new media business. Continuing to develop Sound Marketing while having an active role in Bracken Media will greatly enhance the offering to our existing client base, while providing new clients a complete content production and management package”.