Shure told Phonic in January that it would not be renewing the deal, ending its 18-year association with the brand.
The start of Shure's financial year has signalled the end of the agreement, as agreed earlier.
Shure Distribution's UK managing director, Peter James, explained: "In January we alerted Phonic of our intent to end our 18-year long distribution agreement in the UK and Ireland," "This was a huge decision for us, and one that we considered and deliberated over for
many months, but in light of developments within the product ranges of our core brands, it was the only decision that made sense. The advanced technology in Shure’s Axient and ULX-D products, QSC Audio’s Q Sys Audio Network, and our recent deal to distribute DIS requires us to align our resources in areas outside Phonic’s core market and product development focus.
“We agreed to continue to support Phonic until a new distributor was found, or until the beginning of our new financial year, whichever came sooner. Our new year is now under way, and it’s time to officially part company. Details of the new Phonic distributor will be posted on their website in due course.”
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