Sennheiser has joined forces with retail training firm Beyond The Box to organise a new programme that will aid dealers in the run-up to the busy Christmas period.
The move forms part of the audio manufacturer's national training initiative to support dealers' in-store sales conversions and build on its reputation across the audiophile, DJ, sports and mp3 markets.The Beyond The Box team was specially selected by Sennheiser for its knowledge and expertise and ‘Sennheiser Brand Ambassadors’ will visit the company's retailers over the next few months offering full demonstrations of its headphones.
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Sue Davies, business development director at Beyond The Box, explained: "We’re delighted to be working with Sennheiser and supporting such a quality and innovative brand. We believe that providing specialised product knowledge to retailers has a positive effect on sales, as well as brand value. “By increasing knowledge amongst stockists, Sennheiser’s customers will benefit from a better shopping and brand experience. We have found in the past that, when sales representatives know more about a manufacturer’s offering, the customer receives a better service and is able to walk away with the right product for their personal needs.“We always look to provide the best in listening quality for our customers,” explained Linda Irvin, product manager, consumer channel for Sennheiser. “Bringing Beyond The Box on board to further train and build on our retailers’ knowledge, means that our customers can now also feel assured that they will receive the best in sound quality, purchasing experience and advice to walk away with exactly what they are looking for.”