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ROLI names senior Bang & Olufsen exec as new COO

Laura  Barnes
ROLI names senior Bang & Olufsen exec as new COO

Henrik Lorensen, a senior executive at Bang & Olufsen, has joined ROLI as chief operating officer.

In his new position, Lorensen will strengthen the London-based music creation startup’s leadership during a period of innovation and international growth.

ROLI has expanded rapidly since 2015, when it introduced the multi-award-winning Seaboard RISE – an evolution of the piano keyboard.

Stevie Wonder, Hans Zimmer, and Meghan Trainor are among the musicians who have used the instrument.
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Since 2011, Lorensen has led B&O PLAY, a division of Bang & Olufsen that has propelled recent growth at the storied maker of high-end music systems.

Roland Lamb, founder and CEO of ROLI, said: “I’m delighted to welcome Henrik to the ROLI team. He has led a global music brand that is custom-made for our digitally connected world. His experience will be hugely valuable as we expand our Connected Music ecosystem and provide a new experience to anyone who loves music.”

After attaining a PhD in theoretical physics, Lorensen held strategic and operational roles at McKinsey and LEGO as well as B&O PLAY. With skills that range from hard mathematics to creative marketing of LEGO building tools, he is a natural leader of ROLI’s multidisciplinary team of engineers, designers, coders, marketers, and musicians.

“I’m tremendously excited to be joining ROLI, whose products and plans are defining the future of music creation,” said Lorensen.

“The way we make music is shifting, and ROLI is at the forefront of creating a new category of music-making devices and experiences that will empower millions of people to become music creators themselves.”

Tags: Appointments , ROLI , Henrik Lorensen

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