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ROLI acquires virtual instrument maker FXpansion

Laura  Barnes
ROLI acquires virtual instrument maker FXpansion

Music technology firm ROLI has acquired FXpansion, a sound and software developer from London.

FXpansion adds a vast collection of sounds and effects to ROLI’s growing ecosystem of music creation tools. The Seaboard, ROLI’s touch-responsive instrument that is acclaimed as “the future of the keyboard,” will now be developed alongside FXpansion’s virtual instruments including BFD3, the world’s largest collection of acoustic drum sounds, and Strobe2, the analogue-modeled software synthesizer.

The combined ROLI team will integrate its technologies, as ROLI creates a new class of digital instruments that are “more expressive and versatile than anything before it”.

Deepening ROLI’s capabilities in sound and software, FXpansion products also extend ROLI’s stack of technologies.
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Beyond the Seaboard, ROLI has developed Equator, the software synthesizer; NOISE, the free app that turns iPhones into musical instruments; Blend, the social platform for music collaboration; and JUCE, the C++ coding framework for audio developers.

“We are creating a Connected Music ecosystem of devices that will change the way people make and enjoy music,” said Roland Lamb, founder and CEO of ROLI.

“Our leadership in music technology innovation – across both software and hardware – strengthens with every link we add to ROLI’s toolchain. We’re excited to continue pushing the boundaries of musical expression and technological innovation with FXpansion, which has been at the forefront of audio software development for the past 15 years.”

Angus Hewlett, founder and CEO of FXpansion, added: “This acquisition is a momentous opportunity for FXpansion. Together ROLI and FXpansion can create best-in-class instruments, even as we continue to develop the FXpansion products our users know and love.”

The acquisition follows ROLI’s $27 million Series B fundraising – led by US-based Foundry Group – in May 2016.

ROLI will support and develop FXpansion’s family of products, which also includes Geist2, the beat production system, and a range of sound effect plug-ins such as Maul and Bloom. FXpansion products will continue to be sold in their current form.

All FXpansion team members will join ROLI, where they will take on new roles as they continue to develop FXpansion’s products. Angus Hewlett will become Head of Sound Synthesis and Lead Software Engineer. Rhiannon Bankston-Thomas, FXpansion’s Chief Operating Officer and Chief Financial Officer, will become ROLI’s Head of Software Program Management. Skot McDonald, Chief Technology Officer, will become ROLI’s Lead Software and Research Engineer.

Main image – left to right: Angus Hewlett, Skot McDonald, Roland Lamb and Rhiannon Bankston-Thomas.

Tags: acquisition , fxpansion , virtual instruments , ROLI

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