Roland UK's Tim Walter, Peter Heath and Simon Griffiths announced the return of their Three Men on a Bike charity initiative at the MIA Awards, but they have have significantly lengthened the journey this time around.
Last year’s inaugural fundraiser saw the trio raise £22,000 for the Music for All charity and the British Heart Foundation. The Three Men team, led by the supplier's board of directors, cycled 430 miles from Land’s End to London, supported by some of the music industry’s finest (and fittest) people.
Since then however, things have gone downhill, as the picture below clearly demonstrates. The glory has faded, the bikes are in storage and so, out of a desire to give something back (especially the recently-gained stone or three) the Three Men are set to take on an even tougher challenge.
In August 2012, the team will set off from John O’ Groats to Land’s End, aiming to raise £30,000 on behalf of Music for All. Larger cycling shorts have been ordered and the bikes have been strengthened, ready for training to begin in January 2012.
With 2012 being the year of the Olympics, a Music for All torch will be carried throughout the ride, being passed between the guest riders taking part in the various stages. Already confirmed are Simon Gilson and Terry Hope from PMT and Alex Martin from Red Dog Music.
The team is now looking for other industry members to help them reach their goal. if you're interested in getting involved, please email Janine@roland.co.uk.