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Reverb.com appoints Mark Johnson as European Marketing Director

Laura  Barnes
Reverb.com appoints Mark Johnson as European Marketing Director

Music gear online marketplace Reverb.com has hired Mark Johnson, former head of digital marketing at Andertons Music Company, to lead the company’s marketing efforts in Europe.

As marketing director for the company’s largest and fastest-growing market outside of North America, Johnson will help to cultivate Reverb.com’s continued success and momentum in Europe.

“Reverb.com is already dramatically changing the game for musicians and music lovers all over the world who previously found it difficult and expensive to buy and sell music gear internationally,” said Johnson. “I’m excited to help even more fellow gear lovers find the perfect piece of gear, sell old gear to fund new purchases, and connect with other musicians on the most robust music instrument community in the world.”

Johnson joins the Reverb.com marketing team after nearly six years at Andertons Music Company, an award-winning independent music instrument retailer and one of the biggest of its kind in the UK.
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He joined Andertons in 2011 as a copywriter and earned several promotions before being named head of digital marketing. He’ll use his background in search engine optimisation, pay-per-click advertising, email marketing, video marketing, social media, and more to contribute to Reverb.com’s continued success in Europe.

“Over the past year, we’ve worked to build out tools and infrastructure to make Reverb.com the easiest place to buy and sell music gear from anywhere in the world,” said Kevin Drost, director of international strategy at Reverb.com.

“Mark’s experience in the industry and passion for gear will undoubtedly help us connect more European buyers and sellers to opportunities across the globe.”

Johnson, who is originally from Guildford in England, is based in the UK. He joins Reverb.com’s growing team, which now has employees across six countries and four continents.

For more information visit www.Reverb.com.

Tags: Appointments , reverb.com , Mark Johnson

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