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Retailers should make the most of online shoppers as well as high street visitors over Easter weekend

Laura  Barnes
Retailers should make the most of online shoppers as well as high street visitors over Easter weekend

Easter Weekend is almost here, and retail experts are predicting an increase of 8.8% in high street footfall compared to last year.

While MI retailers won’t be stocking chocolate eggs, the good weather over the long weekend, coupled with the fact that it falls after the national payday, means more shoppers are set to take to the high street to spend their hard earned cash.

“Last year Easter took place on 25th March, a few days in advance of national payday for many shoppers,” explained Springboard’s Diane Wehrle. “This combined with poor weather conditions, impacted footfall, which declined across retail destinations from Easter Saturday onwards.

“Mild spring weather is forecast for this Easter, which falls after the national payday. This strongly indicates that more shoppers will visit retail destinations over the weekend compared with last year.”
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But it's not just the high street that's in for a busy weekend. Retailers must not only be mindful of increased footfall but also mobile-driven activity, warns Paul Lewis, senior director of marketing at VoucherCodes.co.uk, part of RetailMeNot.

“With a bank holiday weekend just around the corner, Easter holidays in full swing and warm spring weather set to stick around, UK retailers are looking forward to a busy shopping weekend on the high street,” said Lewis.

“Just last year VoucherCodes.co.uk, part of RetailMeNot, revealed mobile devices unlocked an additional £200 million sales in-store, so as bank holiday shoppers flock to the high street there’s an incredible opportunity for the digital and physical to work together and increase overall sales figures.

“Shopping is no longer divided into the plain and simple clicks vs. bricks – the lines are blurred now more than ever and consumers expect to switch between the two experiences seamlessly.

He concluded: “Shoppers want to investigate competitor prices, check stock location and read consumer reviews all whilst standing right there within the store, therefore smart retailers will be planning ahead for this when considering this weekend’s predicted boost in activity.”

Tags: Retail , online retail , RetailMeNot , Springboard , Easter weekend

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