PRS Guitars has taken over distribution of its growing product range from Gavin Mortimer's Headline Music.
The move is part of a switch to pan-European distribution, sees Mortimer staying on as managing director and includes the retention of all Headline staff. The acquisition will see PRS products distributed across Europe by the new operation, which will continue to be based in the UK.
Paul Reed Smith said: “The UK market is very important to us so we’re especially delighted to announce this news. We’ve always enjoyed a tremendous personal and business relationship with Gavin and all the Headline team. The positive UK customer feedback we continue to receive confirms what we know - they just do it right. It’s no surprise that Headline has also been our best performing European distributor for many years, so to team up and create PRS Guitars Europe feels like a natural progression - one which will allow us to take it to the next level across Europe. It’s an exciting time for PRS Guitars”
Gavin Mortimer commented: “I’m thrilled to be continuing my personal connection with PRS, It’s been a privilege to be involved with such great people and products for the last 18 years - in fact all of us at Headline are excited by the move.
“While we will increasingly become involved in European markets, it’s business as usual in the UK; the transition from Headline to PRS Guitars Europe will be seamless with contacts and numbers remaining the same. With NAMM approaching we are particularly looking forward to meeting dealers and friends, old and new, and introducing them to the very exciting new PRS products planned for 2013, it’s going to be quite a year!”
MI Pro understands that the takeover will mean distribution of the German amp brand Hughes & Kettner will be relinquished, which leaves a question mark over its future in the UK at a time when backline amplifier sales are suffering.