The inaugural NAMM Musikmesse Russia last week brought together 190 companies from 18 countries and 6,275 visitors – a higher figure than the organisers expected.
“The first edition of NAMM Musikmesse Russia and Prolight +Sound NAMM Russia saw a constant flow of visitors from all segments of the industry," said Detlef Braun, member of the Messe Frankfurt Exhibition GmbH executive board. "For many exhibitors, this event is their first step in the market.
"The show helped them to develop a better understanding of the MI industry in Russia. Thanks to our cooperation with NAMM, the show delivered an extensive fringe program. We are very happy with the results of this first event and look forward to the second edition in May next year.”
Joe Lamond, president and CEO of NAMM added: "Most NAMM manufacturer members and global brands in our industry are seeking out growth opportunities in new markets. Exhibitors told us that they were able to do productive business, deepen relationships with existing contacts and make new contacts during their four days in Moscow. Work on the 2013 shows has already begun, with key exhibitors indicating their commitment to work closely with us to grow these events into the future.”
The debut event took place at the IEC Expocenter in Moscow from May 16th to 19th and featured a broad line-up of leading global manufacturers, including Yamaha, Roland, Tanglewood, Gibson, Hal Leonard, Music Sales, Mel Bay Music and Taylor Guitars.
“The show was a great opportunity for us to learn about the Russian music market,” stated Doug Lady, senior vice president of Hal Leonard. “We had productive discussions with potential new partners in the retail and distribution markets, as well as possible publishing partners. With Russia emerging quickly on the world trade scene, we feel this show was an essential opportunity for Hal Leonard to take part in this inaugural year."
For more information on the event, click here.