Petrof, which following the announcement of the imminent closure of Kemble & Company, will be the last remaining significant European volume piano maker, has decided to use the same skills and finishing technology to enter the lucrative high end kitchen and furniture market. The decision was made to maintain the factory capacity during the current global financial crisis.
Despite the economic downturn that has prompted this move, Petrof still made 850 grand pianos and 2,000 uprights in 2008. The company introduced new models at the NAMM Convention in January, including 159cm (pictured) and 173cm grands, built to, the company said, ‘the same high quality as the new Passat 210cm’.
Petrof has traditionally viewed its competitors as the Japanese built Yamaha and Kawai instruments, but has now, the statement continued, ‘moved up to German quality’.
Petrof was somewhat ahead of the game over competitors when it recently increased its upright prices, but has since reclaimed its competitive edge as other importers have come into line with their prices, caused in the main by the weakness of Sterling conversion rates.
Petrof is distributed exclusively in the UK by Intermusic. Contact Steve Hammett for more details.