A new online guide to help music fans beat ticket touts has launched with backing from a number of big bands and musicians.
Artists endorsing the campaign include Ed Sheeran, Mumford & Sons, Radiohead, Royal Blood, Wolf Alice, Mark Knopfler, Amy Macdonald and You Me At Six.
Published by FanFair Alliance, the campaign group against industrial-scale online ticket touting, the online guide aims to help fans avoid ticket touts and profiteering secondary ticketing sites.
A number of acts have spoken out in support of the initiative. Royal Blood said: “We want our fans to have a fair opportunity to buy tickets at face value. We applaud the work of The Fan Fair Alliance in their efforts to bring greater transparency to the murky world of ticket touting,” while Mumford & Sons said: “Read these 10 simple tips and always go to the artist's website if you want to know the best place to buy your tickets in the future.”
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Ed Sheeran commented: “It's important to get educated about ticket touts. Read the advice in the FanFair Alliance guide - find out who the authorised ticket sellers are, avoid the secondary sites and, if you've got to sell a ticket, sell if for face value.”
Radiohead guitarist Ed O'Brien said: “The sheer scale of online ticket touting is a major problem for the live music business: artists know it and audiences at the sharp end certainly do. I fully support the FanFair Alliance campaign to raise awareness around so-called secondary ticketing and to help stop people getting ripped off.”
Read the full story over at Music Week.