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NAMM Day 2: D'Addario rebrands and launches new string set

Jory Mackay
NAMM Day 2: D'Addario rebrands and launches new string set

Guitar strings and accessory manufacturer, D'Addario, is introducing new balanced tension string sets along with an all-new logo.

The new XL Nickel Wound Balanced Tension string sets have been optimized to have a comparable tension string to string allowing for greater dynamic control and a more evenly balanced effort while fretting, bending, strumming and picking on guitar, as well as plucking, slapping and bending on bass. Comprised of mathematically optimised string gauge combinations, each balanced tension set was extensively tested with players and experts in order to insure not only that they were balanced, but that they retained all of the inherent properties expected of a D’Addario XL nickel wound set.

Six sizes of Balanced Tension string sets are now available: three for electric guitar including EXL120BT (9-40 Gauge), EXL110BT (10-46 Gauge), and EXL115BT (11-50 Gauge), as well as three for electric bass including EXL220BT (40-95 Gauge), EXL170BT (45-107 Gauge), and EXL160BT (50-120 Gauge).

Balanced tension sets for guitar will retail for £6.99, and balanced tension sets for bass will retail for £23.49 and will be available in the UK from February 1, 2013.

D'Addario reveals new logo

After more than four decades, D’Addario, the world’s largest manufacturer of guitar strings and leading musical instrument accessories, is retiring its oval logo in favour of a design more meaningful.

"We want our brand to represent who we are and what we stand for," says D'Addario CEO, Jim D'Addario. "We are musicians, innovators, performers, people with creativity and spirit, and we want our customers to feel the same sense of pride in our brand as we do."

D'Addario family members and employees spent a year immersed in the company's 100-year history and came up with the new logo, a stylised 'D' with six strings that begin separately and end in unison.

For more information on D'Addario's brand and its offerings visit their website here.

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Tags: d'addario , guitar strings , NAMM 2013 , NAMM Day 2

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