UK-manufacturers and suppliers, Carlsbro and Studiomaster, have released information on new products and business initiatives that will make their debut at Winter NAMM.
Carlsbro has announced the first phase of revamped styling and a new range of optional finishes across all guitar and bass amplifier products. Carlsbro classic tube heads, like the VAC100 and 50 Top, will now come in ‘industry standard’ size, to match the standard form of 4x12 cabs from Carlsbro and other manufacturers. In addition, the new Con Brio electronic pianos, e-drum series, keyboard amplifiers and new e-drum amplifiers will be collectively rebranded ‘CD, powered by Carlsbro’.
The company will also be launching a completely new consumer product brand named ‘Hurtz,’ but details are being kept closely under wraps until the show, other than that “it is aimed at the under catered for heavy metal, rock and goth consumer market.”
The latest Studiomaster products, which will be released at NAMM 2013, include cosmetically restyled and improved feature sets for several mixer and speaker ranges, production samples of the new Horizon 2012 and previously unseen Horizon 2020 powered mixers, and the premier appearance of the Horizon passive variants. New speaker series will include the latest high performance XPX Series portable PA cabs, in both self-powered and passive variants. Making its public debut is a new speaker series, offering portable self-powered sound reinforcement with integrated stage lighting and stage monitoring.
Article continues below
Coinciding with the new product releases, both company's will also be launching new catalogues, websites and social media campaigns, improving and extending online resources for distributors, retailers and customers alike. The new catalogues and websites will cover the complete range of Carlsbro guitar and bass amplification, with the new CD catalogue covering Con Brio pianos e-drum and electronic instrument amplifiers. The new Studiomaster catalogue and website will feature Studiomaster portable, small and medium sized PA speakers, amplifiers, mixers, and all other associated products.
Newly appointed international sales, marketing and business development director, Paul Brewis, will also be hosting closed presentations with current and prospective international distributors.