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Musikmesse and Prolight + Sound 2017 saw visitors from 144 countries

Laura  Barnes
Musikmesse and Prolight + Sound 2017 saw visitors from 144 countries

Messe Frankfurt has revealed the visitor figures for this year’s Musikmesse and Prolight + Sound trade fairs.

Around 100,000 visitors from 144 countries walked through the doors of the Frankfurt Exhibition Centre and over 20,000 music fans attended the Musikmesse Festival.

“With 144 visitor nations – compared to 130 last year – the trade-fair duo was even more international,” said the organisers. “At the two fairs, a total of 1,922 exhibitors from 55 countries presented a product spectrum of media, lighting, sound and stage technology, via event equipment, musical instruments, electronic equipment and hardware and software.”

Messe Frankfurt also reports that over 20,000 music fans attended the events of the Musikmesse Festival, an integral part of the Musikmesse concept, with concerts by over 50 national and international artists, including the European Groove Orchestra, Till Brönner, Steve Stevens & Band and the Branford Marsalis Quartet featuring Kurt Elling, at venues throughout Frankfurt.
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Particular interest was shown in the presentation of the Frankfurt Music Prize to David Garrett, which was integrated into the Musikmesse Festival for the first time.

“To increase value added for all groups of visitors, Musikmesse was supplemented by new attractions and the complementary programme of events extended,” said Messe Frankfurt.

“Together with the Musikmesse Festival, the fair offered over 1,000 events, from concerts and live performances to workshops and masterclasses. The echo from the sector was positive: “The Society of Music Merchants (SOMM) welcomes the comprehensive and on-going restructuring initiated in 2016. Thanks to the new concept, I am confident that we will be able to achieve a great deal. Change is clearly in the air. For German, European and international companies, Musikmesse and Prolight + Sound rank among the most important instruments for business-to-business communication”, said SOMM business manager Daniel Sebastian Knöll.”

Other associations also took a positive view. “We are very pleased with business at Musikmesse. I met many retail colleagues at the fair. Footfall in the halls was high and the exhibition stands were busy. The Business Academy, which we took part in for the first time this year, is on the right track. In a nutshell: the sector agrees with the changes made to Musikmesse,” said Arthur Knopp, President of the Federation of German Music Dealers (GDM).

The significance of the fair was also underscored by Gerhard A. Meinl, Chairman of the Federal Association of German Musical Instrument Manufacturers (BDMH): “Musikmesse in Frankfurt is a must for the German and European music industry, especially those from East Europe. We appreciate the high degree of internationality at the fair. We need this marketplace and hope that numerous market participants will use it in the future because this is the key to a thriving fair – on both the exhibitor and retailer sides.”

The level of satisfaction at Musikmesse was up on previous years not only on the exhibitor side but also among visitors. 83% of visitors said they had achieved their personal targets for the fair.

An important aspect of the restructuring of the fair were experiential and educational formats, such as the Drum Camp, which featured performances and workshops by world-famous drummers. The concept resulted in the return of several renowned brands.

“The Drum Camp was one of the reasons that we decided to exhibit at the fair again after a break of five years,” said Frank Boestfleich, Product Manager Sonor. “We were pleasantly surprised by the course of business at the fair and are delighted with the number of visitors.”

The Drum Camp format was transferred to the guitar segment for the first time this year – with success. “We were very taken with the concept of exhibiting in the immediate vicinity of the Guitar Camp. With highlights such as this, the fair generates huge value added for visitors,” said Bastian Krämer, Marketing Manager of Meinl Distribution, about the Ibanez presentation at the show.

In addition to hybrid instruments that create interfaces between the analogue and digital worlds of sound, the Musikmesse Trends included the use of new kinds of materials and production methods. Thus, the world’s first violin made using 3D printing technology was to be seen at the fair. “Here, we encounter highly professional musicians, many of them from the classical segment. Moreover, we are delighted with the great interest shown by the media in our products, and we have made lots of interesting contacts to retailers,” said Laurent Bernadec, developer of the ‘3DVarius’.

Furthermore, the fair expanded its thematic spectrum to include subjects from the world of music therapy and teaching. For example, the German Music Therapy Society took part in Musikmesse for the first time and presented its ‘InstruMental Room’ where visitors could participate in interactive events, such as sound journeys and ‘DrumCircles’. At the new ‘Discover Music’ area, which was organised in cooperation with the Frankfurt Music Academy, visitors could explore the world of music making to their heart’s content under expert supervision.

The next Musikmesse and Prolight + Sound will be held from 11th to 14th April and from 10th to 13th April 2018 respectively.

Tags: messe frankfurt , Musikmesse 2017 , prolight + sound 2017

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