Music China began its tenth anniversary celebrations in style today at Shanghai's New International Expo Centre.
Exhibitor numbers have increased to 1,400 and the organiser is hoping that overall visitor numbers could break the 50,000 mark.
The 2011 show features more than 78,500 square metres of exhibition space, as well as ten international pavilions - including one from the UK - six huge established halls and five temporary outside halls.
The event runs until October 14th and MI Pro will reporting live from the show all week.
MI Pro's Music China coverage is sponsored by Retail Up! Websites, ePOS. Success! firstname.lastname@example.org 020 7096 4216.