Music China 2011 is rapidly approaching and the number of exhibitors set to attend has risen to 1,400, up 200 from last year's overall figure.
The event will take place at Shanghai New International Expo Centre from October 11th to 14th, comprising six established halls and five temporary halls, totalling 78,500 square metres of exhibition space.
“This year is the show’s tenth anniversary and it marks another successful milestone for Music China,” said Evan Sha, deputy general manager of Messe Frankfurt Shanghai Co Ltd. “Already we have set a new record in terms of exhibition space and we are hoping for more than 50,000 visitors which will set a new record number as well.”
The lineup of fringe programmes and entertainment has also been revealed, which includes:
• NAMM CMIA Industry Forum. This first-time forum will discuss customer relations strategies and panellists will include representatives from CMIA, Chinese Society of Music Education and People’s Music Publishing House, Parsons Music, Peavey Europe, Thomann Music, TianMu Music and Willis Music.
• NAMM University courses will offer a series of tutorial sessions featuring the likes of AXL, Best Friend Music, Hebei Qinchuan Musical Instruments, KHS, Roland, Shanghai No.1 National Musical Instruments and Willis Music.
• The Global Forum on Chinese Traditional Music.
• Drum Circles and an Interactive Drumming Experience with Kumi Masunaga presented by Remo & KHS and percussionist Leo Susi, supported by Tycoon Percussion.
• The three-day Jazz Shanghai Music Festival will feature saxophonist Willow Neilson, bassist Tinho Pereira and the JZ Latino Big Band. Running alongside the festival will be a jazz workshop hosted by renowned keyboard player, Zhu Mang.
Music China is jointly organised by China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt.
MI Pro will be attending the show and will provide a full report and online coverage throughout the show.