Music China expects another record breaking show

Music China will be making its tenth appearance on the global MI trade show calendar this year – from October 11th to 14th 2011 at Shanghai’s New International Expo Centre – and it’s expected to attract more than 50,000 visitors this time around.

With it looking likely that the attendance record will be broken yet again, the exhibition space has been expanded, with the show floor now covering six halls, along with an outdoor area measuring 75,000 square metres.

“This year we are celebrating the tenth edition of Music China and we expect this event to be another record breaking show,” said Mr Evan Sha, deputy general manager of Messe Frankfurt (Shanghai).

“More than 90 per cent of exhibitors from last year’s show have already agreed to reserve space and some are even looking to expand their booth space. This positive sign shows that the Asian music industry market, particularly in China, remains strong.”

Several big name exhibitors have already been confirmed, including Alhambra, AXL, Conn-Selmer, Korg, Music Sales, Peavey, Samick, Schimmel, Steinway and Yamaha. There are also a number of planned international pavilions from the Czech Republic, France, Germany, Italy, The Netherlands, Scandinavia, Spain, Taiwan and the UK.

The MI industry itself in China has also expanded significantly since the 2010 show. According to the latest figures from The National Bureau of Statistics, Ministry of Commerce and General Administration of Customs, both the import and export figures of musical instruments in China last year rose to $228 million (27% per cent more than 2009) and $1,467 million (a 20 per cent increase on 2009) respectively.

For more information on Music China, visit the website here.

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