The 2009 Music China show has opened with tens of thousands flocking to the show on its opening day. While international visitors are expected to be down this year as a result of continued financial pressures, the overall picture of crammed aisles and reports form exhibitors already of an awful lot of business being done appear to be giving a large Oriental shrug, asking ‘what recession?’
This year’s show, which sees a return to UK exhibitor figures to numbers not seen for around five years, is also seeing more of a shift away from simply meeting Pacific Rim clients towards a genuine push into the Chinese domestic market, as the infrastructure in China’s leading cities and regulations from central Chinese government grow more sophisticated and ‘user-friendly’.
Stephen Wick of Denis Wick Products is here for the third time. “I knew that if we were to do this properly, we would have to give it at least three years,” he explained. “Actually, we saw the benefits immediately, but now the show, along with Musikmesse and NAMM, has become a must-attend event for us. We’ve seen some tremendous business already.”
Reports from across the UK exhibitors are startlingly positive and even first-timers, such as the new Scalerail piano education aid, are reporting a bewildering level of interest and business done.
“I think we can safely say this is the most dynamic MI show in the world,” enthused Cordelia von Gymnic, VP at Messe Frankfurt. “While other shows are holding on or even shrinking, this show is proving to be an area of real growth. It’s very exciting.”
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