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Music China adds new hall

Ronnie Dungan
Music China adds new hall

Music China is expanding this year's show by adding an extra hall.

The show, organised by Messe Frankfurt Shanghai and the China Music Instrument Association (CMIA), INTEX Shanghai, will be held at the Shanghai New International Expo Centre, China from 11th – 14th October. It will have seven halls totalling 85,000m of exhibition space and is expected to attract more than 53,000 visitors.

Commenting on the 2012 show, Evan Sha, deputy general manager of Messe Frankfurt Shanghai said: “Following the success of last year’s 10th anniversary show, almost all of the 2011 exhibitors have reserved space at this year’s show, and some are even looking for bigger booth space. Along with industry key players, we have confirmed pavilions from Belgium, the Czech Republic, Germany and the UK, and are under discussions with pavilions such as France, Italy, the Netherlands, Scandinavia, Spain, Taiwan and many more.”

China is a key market for musical instruments, especially imported high-quality instruments. The piano market, as one of the major segments in the MI market, has enjoyed rapid growth: 65,602 pianos were imported into China up until the third quarter of 2011 - a 39.14 per cent increase year-on-year .

According to the National Bureau of Statistics, Ministry of Commerce, and General Administration of Customs, the 2011 total value of imported musical instruments (up until October 2011), was $220 million (US) - an increase of 20.28 per cent on a year-on-year basis.

Details about the show can also be found at www.musikmesse-china.com or email music@hongkong.messefrankfurt.com.

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