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MIRC 2013: Polar Audio to show Mackie and Ampeg lines

Jory Mackay
MIRC 2013: Polar Audio to show Mackie and Ampeg lines

Polar Audio announced it will be unveiling its newly-signed Mackie and Ampeg lines at this year's MI Retail Conference and Expo.

The pro audio supplier recently took over exclusive distribution of both brands in the UK and Ireland from Loud Technologies and will be using MIRC as a platform to relaunch the brands to the UK MI industry.

"Together, the Mackie & Ampeg brands have over sixty years of history in the UK and Ireland markets with one of the industry’s most loyal dealer and user bases,” explained Tony Williams, director of sales, EMEA. “Polar Audio will build on this success by delivering improved local stock availability, excellent in-market sales, technical support, and elevated levels of marketing and brand awareness.”

“We are extremely excited and feel privileged to be chosen as the exclusive UK distributor of these market leading brands," added Polar Audio MD, John Midgley. “Mackie and Ampeg are at the core of the music industry and we are confident that with our local support and strong relationship to the dealer network we can gain further market share in the UK.”

Polar Audio is taking advantage of the record number of MI retailers from across the UK who have already signed up to attend this year's MIRC on Wednesday June 26th at Whittlebury Hall, Northamptonshire.
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If you'd like to attend, registering is simple. Click here to be one of more than 250 VIP dealers who are expected to attend and pick up a gift bag including a free Apple TV. There are a limited number of slots left.

Event sponsors and exhibitors can also invite dealers they would like to see at the show with Yamaha, Roland, Barnes & Mullins, Peavey, Casio, Rotosound, Audio-Technica, Monacor, Marshall, Chord, Tanglewood, Soundking, Elixir, Polar Audio, Pulse, SCV, Sony and D'Addario already signed up, and the MIA, Academy of Music and Sound and Musicians' Union signed on as event partners.

The event will feature:

  • Morning conference offering high-value speaker content with experts from a range of business and marketing backgrounds with a keynote from high street guru Karl McKeever plus advice on online, sales and in-store selling techniques.
  • Speakers Corner with the opportunity to speak one to one with business experts from the morning conference.
  • Afternoon expo with 25 suppliers, including Barnes and Mullins, Yamaha, D'addario, Casio, Marshall, Chord, Monacor, Pulse, Audio-Technica, Tanglewood, Rotosound and the MIA, among others.
  • Retailers at the show will receive a free Apple TV as part of their high value gift bag.
  • Free to attend for retailers

For more information on partner packages and other promotional opportunities contact or or phone 01992 535647.

Tags: Distribution , loud technologies , polar audio , mackie , ampeg , MIRC 2013

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