The electronics giant – which will be supported at the event by its UK distributor SCV London – will also be promoting its professional headphones and digital linear recorders as it looks to extend its reach further into MI.
"We are very excited to make this debut at MIRC," said Danielle Couch, Sony's marketing communications manager for UK and Ireland. "We are committed to significantly growing our focus within the live music market, by offering an expanding range of products for the MI market.
"We will be showing our existing line up and intend to disclose details of our new product developments exclusively to MIRC. This is our first year at MIRC, so we hope to welcome as many retailers as possible."
Now in its third year, the MI Retail Conference & Expo, in association with Musikmesse, is a trade event backed by MI Pro and organised by Intent Media, and is aimed solely at maximising retail sales.
The event takes place on Thursday June 28th at The Brewery, Chiswell Street, London.
The day is free for retailers to attend and will include a conference session in the morning, once again curated by the MIA's CEO Paul McManus.
Legendary prog rocker and raconteur Rick Wakeman will provide the keynote discussion.
After a free lunch, the expo will open, featuring the market's biggest manufacturers and distributors.
In addition, there will be a series of 'Break-Out Sessions' during the afternoon, giving distributors and manufacturers the opportunity to present technical or service sessions with smaller groups of dealers.
An after-show drinks reception, sponsored by Roland, will provide networking opportunities to round off the day's events. And all dealers will go home with a VIP Gift Bag.
The UK's top 250 retailers are set to attend the event, and dealers can register by emailing email@example.com.
Musikmesse is the headline sponsor of the MI Retail Conference & Expo, with Platinum Partners including Barnes & Mullins, JHS, Casio, Rocksmith and Yamaha. Gold Partners include Audio-Technica, EMC/Tanglewood, Intermusic, Lamba, Marshall, Mel Bay, Monacor, Pioneer, Rotosound, Korg, Elixir, Soar Valley Music, SCV and Sony.
A limited number of additional Event Packages are available. Contact Darrell.Carter@intentmedia.co.uk or Jodie.Holdway@intentmedia.co.uk, or call 01992 535647 to find out more.
For all the latest news on the MI Retail Conference & Expo, follow our Twitter feed at @mirc2012. Or visit our dedicated website at www.mirc-expo.com.