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MIRC 2012: Soar Valley brings world music to dealers

Ronnie Dungan
MIRC 2012: Soar Valley brings world music to dealers

World percussion specialist Soar Valley is set to bring an exotic flavour to next month’s MIRC exhibition, with a host of new and existing products to be presented at the London event. The company will showcase its Dream Cymbals and a new range of cajons, not to mention an array of products from its extensive portfolio of world percussion brands at the MIRC expo. 
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Soar Valley’s David Ledsam commented: “SVM has been a World percussion specialist for many years. We try to provide good, reliable products, including the more unusual, yet no less popular percussion instruments. We are lucky in having been able to introduce many new lines to the music trade, creating new markets for them and their customers. Our recent move into Dream Cymbal distribution has introduced us to new customers, and new customers to our World percussion.” The event takes place on Thursday June 28th at The Brewery, Chiswell Street, London.The day is free for retailers to attend and includes the conference session in the morning, and the expo in the afternoon featuring the market's biggest manufacturers and distributors, which opens after the free lunch.In addition, there will be a series of 'Break-Out Sessions' during the afternoon, giving distributors and manufacturers the opportunity to presenttechnical or service sessions with smaller groups of dealers.An after-show drinks reception, sponsored by Roland, will provide networking opportunities to round off the day's events. And all dealers will go home with a VIP Gift Bag.The UK's top 250 retailers are set to attend the event, and dealers can register by emailing is the headline sponsor of the MI Retail Conference & Expo, with Platinum Partners including Barnes & Mullins, JHS, Casio, Rocksmith andYamaha. Gold Partners include Audio-Technica, EMC/Tanglewood, Intermusic, Lamba, Marshall, Mel Bay, Monacor, Pioneer, Rotosound, Korg, Elixir, Soar Valley Music, SCV and Sony.A limited number of additional Event Packages are available. Contact or, or call 01992 535647 to find out more.For all the latest news on the MI Retail Conference & Expo, follow our Twitter feed at @mirc2012. Or visit our dedicated website at

Tags: soar valley music , MIRC 2012

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