Lamba is premiering a new range of PA speaker systems at next month's MI Retail Conference & Expo. This will include a new line array model.
At the same time, the firm will be expanding its range of professional wireless systems to include Channel 38 and 2.4GHz models. In addition, a new range of 3D and star cluster lasers will be demonstrated to dealers attending MIRC.
"This year we are focusing on enhancing the marketing support we provide to dealers, especially on the wireless range," said marketing executive Sam Dilley. "We hope that visitors will come and see what we have to offer.
"There will also be a competition to win a portable PA system on our stand."
Now in its third year, the MI Retail Conference & Expo, in association with Musikmesse, is a trade event backed by MI Pro and organised by Intent Media, and is aimed solely at maximising retail sales.
The event takes place on Thursday June 28th at The Brewery, Chiswell Street, London.
The day is free for retailers to attend and will include a conference session in the morning, once again curated by the MIA's CEO Paul McManus.
Legendary prog rocker and raconteur Rick Wakeman will provide the keynote discussion.
After a free lunch, the expo will open, featuring the market's biggest manufacturers and distributors.
In addition, there will be a series of 'Break-Out Sessions' during the afternoon, giving distributors and manufacturers the opportunity to present technical or service sessions with smaller groups of dealers.
An after-show drinks reception, sponsored by Roland, will provide networking opportunities to round off the day's events. And all dealers will go home with the now-legendary VIP Gift Bag.
The UK's top 250 retailers are set to attend the event, and dealers can register by emailing email@example.com.
Musikmesse is the headline sponsor of the MI Retail Conference & Expo, with Platinum Partners including Barnes & Mullins, JHS, Casio, Rocksmith and Yamaha. Gold Partners include Audio-Technica, EMC/Tanglewood, Intermusic, Lamba, Marshall, Mel Bay, Monacor, Pioneer, Rotosound, Korg, Elixir and TC Group International.
A limited number of additional Event Packages are available. Contact Darrell.Carter@intentmedia.co.uk or Jodie.Holdway@intentmedia.co.uk, or call 01992 535647 to find out more.
For all the latest news on the MI Retail Conference & Expo, follow our Twitter feed at @mirc2012. Or visit our dedicated website at www.mirc-expo.com.