Some 280 UK retailers are expected through the doors today to take part in the morning's conference schedule, followed by an afternoon expo with a number of select event partners.
More than 280 retailers have registered to attend this year's event which has six Platinum Event Partners in the form of Barnes and Mullins, Yamaha, JHS, Casio, Ubisoft and EV Dynacord. Musikmesse is the headline sponsor, while Roland is hosting the after show drinks reception.
Gold Partners include: EMC (Tanglewood), Mel Bay, Monacor, Pioneer, Intermusic, Marshall, Soar Valley Music, Audio-Technica, Korg, Lamba, D'Addario, Rotosound, Elixir, SCV/Sony, FBT and Peavey.
The event includes a morning retail conference with two speakers, two retail-oriented panel sessions and a keynote from prog-rock legend Rick Wakeman. After a free lunch, the afternoon features an expo offering suppliers and retailers the chance to talk face to face, with a number of new lines on show for the first time. After the event there is a Roland sponsored drinks reception at the nearby Chiswell Street Dining Rooms.