Founded in 1876, the Hidersine Company has long been renowned for the ever-popular rosin, but now offers a good range of violins, violas, cellos and basses, as well as essentials such as shoulder rests.
"MIRC will be a great opportunity for dealers to see the range of Hidersine products as intended: a family of instruments," explained Barnes & Mullins' marketing manager Alex Mew. "Plus, there will be irresistible incentives to stock and sell Hidersine instruments and related accessories."
Now in its third year, the MI Retail Conference & Expo, in association with Musikmesse, is a trade event backed by MI Pro and organised by Intent Media, and is aimed solely at maximising retail sales.
The event takes place on Thursday June 28th at The Brewery, Chiswell Street, London.
The day is free for retailers to attend and will include a conference session in the morning, once again curated by the MIA's CEO Paul McManus.
Legendary prog rocker and raconteur Rick Wakeman will provide the keynote discussion.
After a free lunch, the expo will open, featuring the market's biggest manufacturers and distributors.
In addition, there will be a series of 'Break-Out Sessions' during the afternoon, giving distributors and manufacturers the opportunity to present technical or service sessions with smaller groups of dealers.
An after-show drinks reception, sponsored by Roland, will provide networking opportunities to round off the day's events. And all dealers will go home with the now-legendary VIP Gift Bag.
The UK's top 250 retailers are set to attend the event, and dealers can register by emailing firstname.lastname@example.org.
Musikmesse is the headline sponsor of the MI Retail Conference & Expo, with Platinum Partners including Barnes & Mullins, JHS, Casio, Rocksmith and Yamaha. Gold Partners include Audio-Technica, EMC/Tanglewood, Intermusic, Lamba, Marshall, Mel Bay, Monacor, Soundking, Rotosound, Korg, Elixir and TC Group International.
A limited number of additional Event Packages are available. Contact Darrell.Carter@intentmedia.co.uk or Jodie.Holdway@intentmedia.co.uk, or call 01992 535647 to find out more.
For all the latest news on the MI Retail Conference & Expo, follow our Twitter feed at @mirc2012