Audio-Technica will be bringing its Allen & Heath range to MIRC for the first time this year.
The audio specialist took on the range exclusively in the UK earlier this year and will be showing key products from it for the first time at MIRC where it is once again a Gold Partner.
Harvey Roberts, the firm's senior UK marketing manager, said: "As the only UK conference for MI businesses, MIRC is a key event in the calendar and provides a much needed opportunity for the industry to get together and discuss topics that affect us all.
"It provides a unique opportunity to see dealers and distributors under one roof in an environment that’s different from a regular trade show. The format of MIRC keeps things business, rather than product focused, which is vital. It allows a connection with customers on a different level than other events, so it’s important to Audio-Technica to show its continued support for the event."
Now in its third year, MIRC will take place at The Brewery, London on Thursday June 28th. Musikmesse is the headline sponsor of the event with Platinum Partners including Barnes & Mullins, Casio, JHS and Yamaha. Gold Partners include Audio-Technica, EMC/Tanglewood, Elixir, IAG/Wharfedale, Intermusic, Lamba, Mel Bay, Monacor, Soundking, Rotosound and TC Electronic.
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Roland is once again sponsoring the After Show Drinks Reception.
Again the day will comprise of a morning conference with speakers and panel sessions, a free lunch, and then an afternoon expo, focused Break Out Session seminars and an After Show Drinks Reception.
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