Singer-songwriter Midge Ure has become Vintage's latest endorsee.
The Scottish-born musician – best known for his time as frontman of Ultravox and for co-writing and producing the Band Aid single Do They Know it's Christmas? – recently discovered the Vintage brand while on a visit to London.
"I was in Oxford Street and found myself with half an hour to spare," said Ure, "so I went into Ivor Mairants Musicentre and tried out a Vintage V100MRPGM Lemon Drop guitar, as I'd heard a few good reports about it. Bloody hell, it's great!"
Throughout his career, Ure has worked with Slik, The Rich Kids, Visage and Thin Lizzy (as a replacement for the mid-tour departure of Gary Moore, and he also co-wrote the song Get Out Of Here). Since the late '80s, he has enjoyed a successful solo career, achieving a Number One hit with If I Was from his album The Gift.
In addition to the Lemon Drop (£429), Ure has also taken delivery of a Vintage V100GT Goldtop (£339, pictured) – he used the guitar at the Prince's Trust charity concert late last year – as well as a Gordon Giltrap signature model (VE2000GG, £499) for some of his acoustic work.
John Hornby Skewes & Co is the UK distributor for Vintage.