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MIA teams up with Future to revitalise consumer show

MIA teams up with Future to revitalise consumer show

Future Publishing today announced that it has signed a new deal with the Music Industries Association (MIA) to run the show formerly known as the London International Music Show. It will now be known simply as the London Music Show.

The new event will take place from October 8th – 10th 2010 at the Excel Arena. It will incorporate Drummer Live, London Guitar Show and Sound Recording Technology Show. The event will celebrate all aspects of music and cater for thousands of consumers with live music, demonstrations, signings and the chance to test out and purchase the latest equipment and gear. Trade are welcome on all three days.

Future is the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. The music-making portfolio includes, Guitarist, Total Guitar, Guitar Techniques, Rhythm, Future Music, Computer Music and events such as ‘Guitarist Presents’ and Producer Sessions Live.

Future hopes to build upon the event to create a show which celebrates all aspects of music and inspires people to want to learn and play musical instruments. The aim is to encourage a broader audience from the existing core market, targeting lapsed musicians as well as a new audience of beginners. Links with education will be developed, thereby encouraging would-be musicians to get involved. There will be a dedicated education day on Friday 8th.
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Key areas of development include features which will encourage visitors to interact with and play instruments, integration of the retail area into the main event and full use of the live music hall where visitors can come and see artists perform.

Mia Walter, publishing director for Future's Music-Making portfolio said: “We are very excited about this partnership with the MIA to run the London Music Show, and our objective is to invest into this event for long term growth. It fits perfectly with our strategy of multiplatform products to compliment our market-leading online and print portfolio, with the addition of our music-listening brands Classic Rock and Metal Hammer getting behind the show.

“There is huge potential for the London Music Show to reach a wider audience, whilst increasing its links with education by encouraging beginners to start playing musical instruments. Part of our strategy will be targeting key areas of Future's enthusiast audience.”

Tags: lims , MIA , london international music show , future publishing , music industries association , london music show

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