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MIA AWARDS 2011: Big night for 'the Amp Whisperer'

Ronnie Dungan
MIA AWARDS 2011: Big night for 'the Amp Whisperer'

There was no more popular a winner on the night than Orange amps' quietly spoken visionary, Cliff Cooper, who picked up the MIA's Living Legend award.

The Orange chairman and founder received a standing ovation from his peers as he received long-overdue recognition for his huge contribution to the British MI industry with the company he created back in 1968.

A true innovator, Cooper started out producing gear under the name Cooper Technical Industries (CTI), his first one being 1966's Pixy MkV, a miniature transistor amplifier built on a tag board with an earpiece that sold for just under £2.

He also had a studio and a record label before opening the Orange Shop in 1968 as a music store built to cover the expenses of the Orange music studio. It sold second-hand amplifiers, as the major amp companies wouldn't sell to the store. In 1969, Orange began producing its own amps to sell out of the store, which was the beginning of today's iconic British amp manufacturer.
"I started out with nothing, and I've still got most of it left," joked Cooper, as he picked up last night's award to much applause.

He added: "I am very honoured to have been presented this prestigious award and while I feel very humbled at receiving this, I could not have achieved what I have today without the fantastic team behind me and I would also like to dedicate this award to everyone at Orange Amplification as well."
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Tags: MIA , orange , awards , cliff cooper

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