All readers have to do is bookmark mobile.mi-pro.co.uk on their handsets. Stories are updated through the day and are advertising-free.
The new site is also joined by mobile-friendly versions of both the MI Pro newsflash and weekly digest - just click at the link at the top of those emails when they hit your inbox.
"Just like BBC Sport, we now provide news wherever you are and whenever you like," said Intent Media boss Stuart Dinsey.
"MI Pro is not only the leading trade magazine in the business, it is also in a league of its own online. We have the most relevant trade website, a Blackberry-friendly email news services and a bespoke site for browsing via mobile."