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MI brands get behind Guitar Hero World Tour

MI brands get behind Guitar Hero World Tour
Set for release this Autumn, the latest in Activision’s Guitar Hero videogame series – World Tour – will feature several of the most influential instrument and equipment brands in the music industry.

While equipment by Gibson (recently embroiled in court battles with Activision over the series) will not feature in the game, players can score in-game sponsorships and gear from Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks.

In addition to featuring products, the game lets virtual bands play on the same stage as many of their favourite musicians with digital re-creations of Amoeba Music, Live Nation’s House of Blues®, Sunset Strip and San Francisco’s AT&T Park.

“Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero World Tour,” said Dave Anderson, Senior director of business development for Activision. “With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience.”

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Tags: Gibson , activision , guitar hero , world tour

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