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Matthew Hickman joins D'Addario's international team

Laura  Barnes
Matthew Hickman joins D'Addario's international team

D’Addario has appointed Matthew Hickman as its new European marketing manager.

Joining the international team, Hickman will report direction to Simon Turnbull, managing director of D’Addario UK.

Hickman earned a BA in Marketing Management with First Class Honours from Northumbria University. He later went on to successfully serve as marketing delivery manager with Berghaus Ltd, a high-performance, outdoor clothing designer. During his time there, he was responsible for delivering brand and product propositions to the consumer base as well as translating their brand strategy to core international markets.

In his new role with D’Addario, Hickman will lead the management and execution of all European marketing activities. Moreover, he will provide an essential bridge between Europe and the US in terms of the alignment, consistency and appropriate coordination and messaging of D’Addario’s brand.
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Additionally, Hickman will work with the New York marketing team to ensure the timeliness and success of product launches, campaigns and other marketing initiatives.

“This position is vital to our strategic goal of growing our market share on a global basis, and we are confident that Matt’s skills, attributes and experience will be invaluable in this effort,” said D’Addario.

Tags: d'addario , d'addario uk , Appointments , Matthew Hickman

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