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Marshall's Michael Clapham joins Tanglewood Guitars

Laura  Barnes
Marshall's Michael Clapham joins Tanglewood Guitars

Tanglewood Guitars has appointed Michael Clapham as its new regional sales manager.

He joins the frim directly from Marshall Amplification, where he held the position of national sales manager for a number of years.

Clapham has an exemplary track record in MI sales and distribution in a career that spans 25 years.

"Paul Newton and I have personally known Michael for over 20 years and have watched with great interest as he took on ever more significant roles, growing in stature with each new appointment,” said Tanglewood MD Tony Flatt.
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“In all cases, in every company, Michael has grown the business, whilst building and maintaining key relationships with his MI retail partners. Michael's levels of integrity, professionalism, aptitude and work ethic mirror our own philosophy and it is with pride and great pleasure that we welcome him into the heart of Britain's number 1 acoustic guitar brand.

“We needed to strengthen our team to address the needs of our partners and I think Michael choosing to join us, in this tough economy, bolsters our own company confidence and sends the strongest message of intent that we really mean business.”

Director Shea Rider added: "I am certain that Michael will be a major asset in the years to come in the business development and the future vision and direction of Tanglewood both in the UK and globally. Michael will join myself, Paul and Tony in championing the interests of our retailers far and wide, the loyal retailers who built our brand and now need our support and creative input in these ever challenging times... and I'm very excited by that prospect.

“To all who know him, Michael's positive outlook, energy and passion are unequivocally second to none and he has a desire to champion the bricks and mortar establishments within MI.”

Clapham concluded: “Tanglewood has always steadfastly supported retailers and has a great range of products with healthy margins. That makes every salespersons job a little easier… But there is a worrying trend towards multi-platform product channels bypassing the traditional retail route and goods being sold direct to both consumer and Internet marketplaces which is frankly killing our industry.

“Tanglewood's unique and enviable reputation for supporting MI dealers chapter and verse sits well with my own integrity and means I can go out across the sales territory with great confidence and partner with like minded people. In the words of their marketing statement, I don't think there's ever being a more important time to ‘Trust Tanglewood!’”

Tags: marshall , tanglewood guitars , Appointments , michael clapham

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