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LOUD announces Indian expansion

Adam Savage
LOUD announces Indian expansion

LOUD Technologies has expanded its sales network by appointing two new Indian distribution partners: E&E Systems India and Vardhaman.

Bangalore-based E&E Systems will handle nationwide distribution of the Mackie brand and Vardhaman, based in Mumbai, will supply EAW throughout the country. The two companies join Musik City – exclusive Ampeg distributor in India – to complete LOUD's sales force in the rapidly growing market.

“The Indian market is every bit as dynamic as the country’s rich musical culture and requires both innovative products and world-class service,” explained Mark Graham, LOUD’s CEO. “We are honoured to add E&E and Vardhaman to our Indian market team and know they will invest significant time and effort in sales, service, spares and support. Over the coming months LOUD will add additional in-market resources, including a country manager and a technical and service lead.”

Picture: (From left) Alex Nelson, president and general manager, Ampeg and Mackie; Dhruv Datta, sales director, E&E Systems India; Davwinder Sheena, LOUD’s managing director, APAC; Krishna Hegde, sales director, Vardhaman; Mark Graham, LOUD CEO; Dinesh Mandot, CEO, Vardhaman; S. Gopinathan, executive director of E&E Systems India; Jeff Rocha, president and general manager, EAW and Adrian Bell, LOUD’s SVP of market development.

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Tags: loud technologies , eaw , mackie , ampeg , E&E Systems India , vardhaman , musik city

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