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Line 6 partnership with Barnes & Mullins

Line 6 partnership with Barnes & Mullins

Line 6, the creator of digital modelling technology for music creation products, has brokered a distribution partnership agreement with the general distributor Barnes & Mullins.

The partnership, which became effective on 18th August, sees Barnes & Mullins taking on part of the UK distribution of Line 6 products. Barnes & Mullins’ role will be with the general music store, whereas selected MI stores will continue to be supplied by Line 6 directly.

The belief behind this strategy is that of improving not only the product availability, but also the service that each customer can expect from Line 6.

“The partnership with Barnes & Mullins is the perfect way to offer the best possible service to all of our UK customers,” said James Owens, European sales director, Line 6. “Our products are hugely popular across the country and as we continue to grow our business we need to ensure that all our retailers receive the very highest level of support. A crucial part of which is regular visits and time spent with a representative of the brand. I believe this partnership will allow us to deliver on that service.”

“We’re very pleased,” commented Bruce Perrin, B&M’s joint managing director. “Line 6 is a globally recognised brand, and this is a great opportunity for us. What we are able to provide is the sales force and logistics that make it possible to offer Line 6 products to the entire country. Our six area managers, who manage over 1,000 stores between them, will be able to service every store in the UK. Also, the added appeal of this partnership is the fact that the products will be available to every single store in the country – unlike many other major brands”.

Barnes & Mullins will supply the most popular Line 6 products including the new Spider IV amps, which were launched to the UK on 14th August. With invoicing, service and despatch all being handled in house at Barnes & Mullins, customers can expect the usual high level of service. All current Line 6 stockists will be notified by mail of whether their account will be handled by Barnes & Mullins or by Line 6 UK.

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Tags: uk distribution , barnes & mullins , line 6 , uk mi

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